Personality Pool
Brand Refresh and Creative Direction
Waitlist Landing Page
Print Ads and Signage
Social Media Posts and Digital Ads
Brand Swag
Personality Pool is a modern recruiting platform that screens by personality first, because you never get the full picture of a candidate just based off a resume.
I joined the Personality Pool team ahead of their next product launch to elevate their brand through logo refinement, color and typography exploration, and expanded brand elements to create a more well-rounded design system.
The client wanted to grow from the foundation of the original mark by keeping the smile, while updating type and color for a bolder, funkier style.
If personality matters to you in your hiring, start the hiring process with personality and hire the right person faster.
TRADE SHOW
Personality Pool attended its first-ever trade show in New Orleans, LA in June 2024 (and only decided to attend a few weeks before the event.)
With only three weeks to spare, I brainstormed and helped to create a unique booth experience with a custom-built '“photo booth” for product demos.
In addition to booth design, I designed brand swag for giveaways and t-shirts for our team. I had the privilege of attending the show and help sell the product to its attendees and vendors.
Photography by Jordan Bailey